Traffic Wardens

According to some surveys, traffic wardens are the most hated profession in the UK.

Taking as a reference their representative high-visibility yellow vest, the purpose of this campaign is to improve their image and show, both to adults and kids, that traffic wardens work to help you, not just to fine you.

With Šárka Nohelová and Gavin Porter.

Beautifully developed by the amazing Desislava Genova