Pagatelia

Pagatelia is the first independent provider of electronic toll collection devices in Spain. With the Via-T mobe tag you can drive all toll roads in Spain, Portugal, France and Italy.

As a Digital Marketing Executive, I worked in the strategy, design and management of multimedia content for various channels: Social Media, blog, newsletters, landing pages, special offers and B2B communications. I was also in charge of managing and optimizing paid online advertising: Google Adwords, Facebook Ads, Twitter Ads, etc. Some actions and blog posts I loved creating:

• The AtasKit, an entertainment kit for those unlucky drivers that don’t have a Pagatelia tag and get stuck in traffic jams


• The Negro Motorist Green Book


• Traffic jams in films


• The Chinese superstition about number 4 and traffic jams in Beijing


• One of my colleagues went on holiday to Asturias and this is how he came back (this one was shared by the official Asturias Tourism Facebook page and became kind of viral)