Martiko is a food company well known for their duck related products. However, in this occasion they wanted to boost their smoked salmon line.

This campaign consists of four short videos for TV or Internet that show salmons behaving like ducks. All of them redirect you to the campaign site, La patología del salmón (The Salmon Pathology, but in Spanish “duck” is “pato”, giving “patología”, “pathology”, a new meaning related to the campaign concept). The site explains in a humoristic way some of the symptoms of this duckology and finally advertises the smoked salmon products.

Beautifully developed by the amazing Desislava Genova