Ben & Jerry’s wanted to contribute to make the life better in a megacity with more tan 10 million inhabitants.
Mexico D.F. is one of the metropolises with worse traffic and pollution problems in the world. That’s why Scoop a Ride mobile app was created. It synchronised with the city bike sharing system, Ecobici, and encouraged users to earn points for every kilometre done by bike (Icecreamlometres). Later, these points could be used to vote for mobility and infrastructure improvement projects, carried out by Ben & Jerry’s in collaboration with Mexico City.
This idea was presented for D&D New Blood Awards.
With Desislava Genova.
Beautifully developed by the amazing Desislava Genova